Neuromarketing
Organizational Health and Well-Being

Neuromarketing

Description

Develop attractive strategies for consumers by understanding human behavior, their impulses and motivations in the purchasing process, and their relationship with the market and marketing.

Target Audience

Product Managers, Client Managers, Commercial Managers.

Program Content

  • Definition and Concept of Neuromarketing;
  • The influence of message interpretation;
  • The importance of consumer emotion;
  • Sensory stimuli:
    • How the brain functions in the purchasing process;
  • Internal influences that suggest consumer behavior;
  • The 4 C’s of Neuromarketing;
  • Types and characteristics of consumers;
  • Using behavior as a strategy;
  • The importance of communication;
  • The customer loyalty process.
Personal Development
Location: Lisbon
Duration: 7 hours
Available Dates
Videoconference

December 2 and 3 (9:00 AM-12:30 PM)
March 16 and 17 (2:00 PM-5:30 PM)

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